Connecting Mailchimp Account to Vacation Labs via Zapier

Connecting Mailchimp Account to Vacation Labs via Zapier

Overview

  1. Setting up your accounts
    1. Connecting Vacation Labs with Zapier
    2. Connecting Mailchimp with Zapier
  2. Using the appropriate trigger from Vacation Labs in Zapier
    1. New booking
    2. New passenger
    3. New customer
    4. New inquiry
    5. New contact-form submission
  3. Connecting Mailchimp as an Action in Zapier
  4. Confirming whether the data has been successfully pushed to Mailchimp.

Setting up your accounts

Connecting Vacation Labs with Zapier

To connect Vacation Labs with Zapier, please follow the steps given in this support article

Connecting Mailchimp with Zapier

Login to Zapier and click on Apps



In the search box type Mailchimp and click on Connect

A popup window will open, prompting you to enter your login credentials for Mailchimp. Once entered, Mailchimp will be connected to Zapier.

General process of picking a trigger in Zapier

Login to Zapier, then click on "Create" and proceed to click on "Zaps."


Click on Trigger


Type "VacationLabs" into the search box and choose it from the search results.

Select the "Event", triggering a dropdown menu to appear. From this dropdown menu, you can choose the specific event that will serve as the trigger, meaning the workflow will be activated when this event occurs in VacationLabs.

Click "Continue" after selecting the event.

In the next step, you will see the account that is already connected to Vacation Labs. If not, then you'll need to link your Vacation Labs account and proceed by clicking "Continue". Please refer to this link for detailed instructions.

Next, on the Testing step, Zapier will automatically test the event for a sample trigger/event imported from your Vacation Labs Account. If the imported data is correct, click Continue with selected record

Using the appropriate trigger from Vacation Labs in Zapier

Depending upon how you're using your Vacation Labs account, there can be multiple ways in which you will end-up collecting customer's contact information, which you may want to then push to Mailchimp. Each of these methods will be a different "trigger" in Zapier:
  1. New Booking: Whenever a new booking is made on the website, this event will be triggered.
  2. New Passenger: If the passenger form is enabled in the booking flow and a customer fills it out during a new booking, then this event will be triggered.
  3. New Customer: "New customer" and "New Booking" events are triggered whenever a booking is made. However, if you're solely interested in customer information, then the "New customer" event can be utilized. This event allows you to push customer contact details, number of bookings made, and creation/update timestamps to Mailchimp. On the other hand, "New booking" should be selected when you require all booking details, including customer contact information. This trigger is used when focusing on comprehensive booking details.
  4. New Inquiry:  Whenever a customer makes an inquiry using the "Enquire Now" button on the Tour page, then this event will be triggered.
  5. Contact Form Submission:  Whenever a customer completes the "Contact Us" form and successfully submits it, this event will be triggered.  Please note that the contact form is different from an inquiry form. The contact form is a generic way for customers to reach out to you via the "Contact Us" page, whereas the inquiry form is available on individual tour pages .
Please be cautioned that contact form submissions are susceptible to spam attacks and you may end-up importing spam customers into your Mailchimp list. Please setup a double opt-in process in Mailchimp especially for customers imprted via the Contact form submission trigger, else you run the risk of your sender reputation being adversely affected.

Using the "New Booking" trigger

Whenever a customer makes a booking on your site, the contact details can be pushed to Mailchimp using this trigger. Please note that the payload of this event contains all the relevant booking details, whereas the payload of the 'New customer' event contains the customer's contact information, customer reference number, customer created at, updated at, number of bookings made, and last booking made.

Using the "New Passenger" trigger

If you have enabled a passenger form in the booking process, then whenever a customer makes a booking and there are multiple passengers, the customer will fill out the passenger form with all the contact details. If you want to push this data to Mailchimp, then this trigger can be used.


To learn more about how to enable the passenger form in a booking flow, please click here.

Using the "New Customer" trigger

Whenever a new customer makes a booking, that customer's contact information can be pushed to Mailchimp using this trigger. Please note that the payload of this event contains the customer's contact information, customer reference number, customer created at, updated at, number of bookings made, and last booking made, whereas the payload for the 'New booking' event contains all the relevant booking details.

To manage spam entries, you can activate double opt-in when sending data to Mailchimp. After completing the trigger steps, the subsequent action involves configuring the payloads to be sent to Mailchimp. In this step, please ensure to set the double opt-in option to true.

Using the "New Inquiry" trigger

Whenever a customer makes an inquiry using the "Enquire Now" button on the Tour page, those details can be pushed to Mailchimp using this trigger.

Please note the payload of this event contain the trip ID and trip name against which the inquiry form was submitted, whereas the payload for the "Contact Form Submission" trigger does not.


Using the "Contact Form Submission" trigger

Whenever a customer completes the "Contact Us" form and successfully submits it, all the data can be pushed to Mailchimp using this trigger.
Please note the payload of this event contain the trip ID and trip name against which the inquiry form was submitted, whereas the payload for the "Contact Form Submission" trigger does not.


Connecting Mailchimp as an Action in Zapier

In the "Choose Action" step, search for Mailchimp and select it.

Select the "Event", triggering a dropdown menu to appear. From this dropdown menu, you can choose the specific event that will serve as an action  For this example, we are selecting "Add/Update Subscriber" as an Action.

In the next step, you will see the account that is already connected to Mailchimp. If not, then you'll need to link your Mailchimp account and proceed by clicking "Continue"
In the Action step, you need to select the audience. Choose the audience that you have created in Mailchimp. (If you haven't created an audience, log in to Mailchimp, navigate to "Audience", and create one).

Below this, you can select which data you want to push to which field from Vacation Labs to Mailchimp. Then click on "Continue".
Then you can click on the Test step so Zapier will perform this test.
After the test succeeds, you can click on PUBLISH to make this workflow live.

Confirming whether the data has been successfully pushed to Mailchimp

Login to your Mailchimp account and navigate to Audience > All contacts to verify whether the data has been successfully pushed to Mailchimp.

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